GSK Digital Kiosk
GlaxoSmithKline Korea / Interactive Media Design / 2011
Problem GSK Korea needed digital kiosk content to inform parents about common diseases and vaccines for children.
Solution Created an interactive digital kiosk that informed parents and children through short stories and mini-games.
This was a project designing content for an interactive digital kiosk. I worked with an engineer who worked on the programming. The client was GlaxoSmithKline Korea, and the target audiences were children and mothers. The purpose of this digital kiosk was to give information about diseases and vaccines as well as advertising vaccine products. These kiosks were installed in many pediatric hospitals in Korea.
While there is no interaction going on, information pages and advertisements are displayed. When the idle time is interrupted by an interaction, a menu with 7 different categories appears and users can navigate through the options. The kiosk does not only provide information but also has useful applications with features such as finding the correct vaccine schedule for one’s child. There are also entertaining features such as an educational game and photo booth. Users can send the photo taken to his or her e-mail account.
Team Members Yong Hyun Kim and Min Chul Song
GSK Korea Digital Kiosk